We Recommend Printing These.
Here is some information to help you create an ad for our publication.
If you don't have Adobe Acrobat Reader, then download it for free, otherwise:
Download
a visual of how the ad sets up
a tutorial on how to create a spot color ad in Photoshop CS
a tutorial on creating a Duotone ad
an example of what your color separations should look like
PLEASE NOTE: Adobe lists the following in their help index:
"For spot color graphics that have crisp edges and knock out the underlying image, consider creating the additional artwork in a page-layout or illustration application."
This shows the sample ad separated correctly into two plates:
Page 1 is the black plate and page 2 is the Pantone 185 plate.
Adjust the measurements for half-page ads. The margins and bleeds are the same, as is the width of the document. The height will be the only thing that changes. It will be 3.5".